Lasswells Maxim - 'Who says what to want in what channel to what effect'
Communicator - Communication - Reciever - Method - Consequence
'Medium is the message'
Traditions of communication:
Transmissional - sending/recieving, like emails
Noise source, anything that detracts from the message
Effectiveness as communicators - reduciong/ elimination of noise
Cybernetics - control and communication in the animal/ machine 'Weiner'
Systematic analysis of system behaviour
Sematics -Story of signs, what a sign stands for, relations of signs, practical use of signs
Rhetoric - a question which the asker already knows the answer/ doesn't expect a reply
Metaphor -a description of some thing which isn't as stated.
Paradox -is used to describe situations that are ironic
Paraprosadokian - changes the meaning of an early phrase, but also has a double meaning
Marxism
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